The latest product from Motorola (which is owned by Google) went on sale this month. The, Moto G, is Motorola’s anticipated smartphone since the company’s acquisition by Google.
The mid range smartphone will aim to undercut its rivals on price. It is on sell for £135 or $179. It offers a 4.5 high definition screen, 1.2 GHz processor, Android 4.3 and a choice between 8 or 16 GB storage. Although 16 GB is the maximum storage, there is an option of 50GB online storage for two years. Moto G is available in Latin America and parts of Europe, and would then spread to the US, Middle East and Asia by January.
Motorola seems to be targeting customers who want a smartphone like the iPhone but for less money. Its specifications does certainly cover this. Similar to the iPhone it offers a slow-motion video. Additionally, the device offers a 5MP camera. The company believes that half a billion people are looking to buy smartphones for less than $200. Currently, many do face the choice of low end smartphones or phones that came out some time ago. The £400+ smartphones are simply out of their range. However, it looks like Motorola have understood the market and are now targeting customers who wish to spend less.
It seems that Moto-G was built to compete with the iPhone and other smartphones like Samsung Galaxy S4.
Mr Woodside, the chief executive said “The Moto G solves that problem for one fifth of the cost of an iPhone 5s. We really built this to compete with the iPhone: it’s got a 25% per cent bigger display than the 5s, Qualcomm’s latest quad processor, 18 different combinations of backs and a guaranteed update to the latest Android experience”.
There is the question of whether Moto G will turn around Motorola’s disappointing fortunes in the smartphone market. Motorola lost nearly $250 million in the third quarter and analysts say that the sales of the Moto X range are mediocre. Nevertheless, the Moto X is only in sale in the US, where it is hard to break the stronghold of Samsung and Apple. The Moto G may gain interest in developing countries, where some people rely on their phones to do mobile banking where access to financial services may be hard. Motorola offering a high performance phone at an affordable price is a great strategy in welcoming those with little to spend.
Will Moto G be a success? It is yet to be seen.